WordPress Training Course Objectives
For a self-hosted WordPress.Org site using your own web domain, delivered at our Glasgow Training Venue
By the end of the day you will have learnt to:
- change headers and background images
- write and source articles for the blog
- edit navigation bars
- edit and embed videos, images, tweets, and more
- add functionality, like sidebars and email updates, to the blog
- add Social Media Share buttons to posts and connect Twitter accounts
- manage a diary for blog articles
Course Overview
Websites and Blogs
- the difference between WordPress.com and WordPress.org
Defining Objectives
- what are the business objectives
- what are the short and long-term goals of your organisation
- who is your audience
- what are the personas
- what is the purpose of your site
- what do you want people to get from your site
Blogging Fundamentals
- themes
- page layout: headers, background, menus
- widgets
- media centre
- post vs pages
- comments
- categories vs tags
- dashboards
- the customizer
- handling comments
- managing site users
Setting Up a Blog
- sketch out an outline of the blog
- decide on a suitable name and theme for the blog
- looking at set up options: domain name, mapping, video and otters options
- select a layout
- explore navigation menus with pages
- create some simple content articles
Writing Content
- aligning your content to your business objectives
- knowing when to write pages and posts
- the importance of SEO
- how to write SEO-friendly and good quality content
- useful writing techniques
- learning the importance of context
- creating a blog writing schedule
- how to get third party bloggers involved
- learn how to add links and media to articles
- discover some useful tips for formatting
- the art of embedding
Sourcing Content
- understanding the context of your business
- using Twitter and Facebook to find quality content
- consider third-party tools which generate news feeds
- setting up alerts and RSS-email alerts
Getting Found
- how to use Social media and connect your channels
- using widgets
- setting up RSS to email notifications
- connecting your account to Webmaster tools
- reaching out to other bloggers
- link building
Measurement, Apps & Future Planning
- learn how the stats within WordPress work and what they mean
- Running Updates
- Working with Plugins, & Updating Plugins
- Which additional plugins might be useful?
- SEO Plugins