WordPress Training Course Objectives                       

For a self-hosted WordPress.Org site using your own web domain, delivered at our Edinburgh Training Venue

By the end of the day you will have learnt to:

  • change headers and background images
  • write and source articles for the blog
  • edit navigation bars
  • edit and embed videos, images, tweets, and more
  • add functionality, like sidebars and email updates, to the blog
  • add Social Media Share buttons to posts and connect Twitter accounts
  • manage a diary for blog articles

Course Overview

Websites and Blogs

  • the difference between WordPress.com and WordPress.org

Defining Objectives

  • what are the business objectives
  • what are the short and long-term goals of your organisation
  • who is your audience
  • what are the personas
  • what is the purpose of your site
  • what do you want people to get from your site

Blogging Fundamentals

  • themes
  • page layout: headers, background, menus
  • widgets
  • media centre
  • post vs pages
  • comments
  • categories vs tags
  • dashboards
  • the customizer
  • handling comments
  • managing site users

Setting Up a Blog

  • sketch out an outline of the blog
  • decide on a suitable name and theme for the blog
  • looking at set up options: domain name, mapping, video and otters options
  • select a layout
  • explore navigation menus with pages
  • create some simple content articles

Writing Content

  • aligning your content to your business objectives
  • knowing when to write pages and posts
  • the importance of SEO
  • how to write SEO-friendly and good quality content
  • useful writing techniques
  • learning the importance of context
  • creating a blog writing schedule
  • how to get third party bloggers involved
  • learn how to add links and media to articles
  • discover some useful tips for formatting
  • the art of embedding

Sourcing Content

  • understanding the context of your business
  • using Twitter and Facebook to find quality content
  • consider third-party tools which generate news feeds
  • setting up alerts and RSS-email alerts

Getting Found

  • how to use Social media and connect your channels
  • using widgets
  • setting up RSS to email notifications
  • connecting your account to Webmaster tools
  • reaching out to other bloggers
  • link building

Measurement, Apps & Future Planning

  • learn how the stats within WordPress work and what they mean
  • Running Updates
  • Working with Plugins, & Updating Plugins
  • Which additional plugins might be useful?
  • SEO Plugins
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